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Like most stories, it all started back in the day. We all begin our artistic endeavors somewhere and that place for Gwer was the graffiti wall. No, Gwer was not your standard "tag the high school wall with a bad word" graffiti artist but rather a youth who realized the creative power that a spray can, paint brush or pen could hold. This obsession with graffiti quickly manifested itself into a natural transition to Typography where he realized that Type is his proverbial bread and butter.

Rutger soon found himself at the St. Joost Art School not only high fiving his way through life but gaining the conceptual design foundation that traditional art schools provide. But the basics were not enough for Rutger and he soon found out there was more to the world of design than textbook rules and professors opinions. After graduation he quickly realized that personal style and creativity were more important to a designers work than anything he "learned" in the classroom.

What does a young, innocent, Dutch boy do when he wants to up his game in the massive world of Graphic Design and Type after an old school art education? Yup, you guessed it, he moves to NYC to get a taste of how the real design world operates. Ready to launch his career after years of practice, schooling and many projects, Gwer headed to NYC to work for the highly regarded Vault49 agency where he got his groove on improving his Illustration and CGI skills while being humbled by the high level of talent around him.

By this time, Rutger had developed his playfully distinct style beyond Type and fully entered into the world of Illustration and Lettering. He had broadened his skills in NYC and knew he had to bring his funky style back to the homies. The tempting low sky of Amsterdam was too much to ignore and Gwer landed back in his home country where he chills today cranking out colorful projects across many platforms.

His wild and always challenging ride has given Gwer a consistent flair to his work that he incorporates into every project. In recent years he's been lucky enough to rapidly expand his portfolio that would make his spectators, designers or not, all drool with feelings of euphoria. Don't take it from me, take it from his clients: BMW Group, TomTom, KLM, ING, Nuon, Ford, Flexa, Citroën, KPN, Tommy Hilfiger, Spinawards and ADCN to name a few.

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Words by Adam Carlisle

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TEL: +31 6 14 31 81 67
EMAIL: @

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Praxis

Yune was asked to develop 50 animations for Praxis, a Dutch home improvement store, explaining how to nail the most common jobs in and around the house. They approached me to make the illustrations. Everything was done in vector, which was quite a challenge since the developed style was very spatial.
This portfolio project will be updated with a director’s cut of the animations soon.

Agency: Yune
Creative Direction: Merijn Verhagen
Animation: Ingmar Gubbens - Coen Bouman - Teun Buursema